The woman behind the popular brand is Sif Jakobs. Her travels, lifestyle and an instinctive passion for design have created a very personal jewellery label devoted to creating affordable luxury. Born in Iceland, educated goldsmith in Sweden, and a well-seasoned traveller, Sif's base since the year 2000 has been Copenhagen. For years, Italy has been her second home. Her love of Italian elegance has been a constant source of inspiration, something that is evident in the titles of her collections, which are named primarily after Italian cities. Sif Jakobs Jewellery designs and produces sophisticated jewellery of the highest standard with a modern expression. Today, the brand is known for its unique design profile and strong DNA. Goldsmith and designer Sif Jakobs, who still today is the stylish soul behind the brand, founded Sif Jakobs Jewellery in 2009. Sif Jakobs Jewellery is famous for its eye-catching and elegant jewellery that often has a raw twist and a cool edge. The look is upscale while still being "affordable luxury". The jewellery is made of rhodium or 18k rose gold plated 925 sterling silver. High quality zirconia stones that create a luxurious and dramatic expression are often featured in Sif Jakobs' collections. Since the launch of Sif Jakobs Jewellery in 2009, the brand has grown rapidly and is regularly featured in popular fashion and lifestyle media. Sif Jakobs Jewellery also has a growing international fan base, and the jewellery is often seen on international stars such as Miley Cyrus, Michelle Dockery, Nathalie Dormer and so on. Additionally a wide range of fashion bloggers love Sif Jakobs Jewellery and the brand frequently appears in their media. For the second consecutive year Sif Jakobs Jewellery has been awarded the famous Børsen Gazelle price as the most progressive and fastest growing Danish jewellery brand. Thus surging Sif Jakobs Jewellery towards its vision of being one of the most recognized "affordable luxury” jewellery brands in the world. Today, Sif Jakobs Jewellery is represented in 17 countries and is a sought after jewellery brand in international jewellery stores who consider Sif Jakobs Jewellery a strong profile brand.